Мясо.com № 4

The Russian Poultry Market article deals with the situation in the Russian poultry-breeding, which is, unfortunately, not so optimistic as it was last year. For instance, despite growing poultry production, livestock growth is obviously slowing down. Global decline in prices for this type of commodity were not long in affecting the Russian market, too – prices for chicken dropped significantly by mid-2004.

Information on the U.S. poultry market is available in the World Meat section. The U.S. poultry meat production industry is a key player in the global market. However, certain difficulties arose there, too. With hiking fodder prices and problems with export supplies, many U.S. poultry companies decided to restructure poultry breeding last year. As a result, fewer broilers were bred in the U.S. in 2003. The average live weight also went down vs. 2002. Such a decline in poultry production happened for the first time since 1975.

A tender for the right to import 10% of fresh, cooled and frozen beef and pork to Russia in 2004 was the focal point of this month for the meat companies. Its results are covered in the Event section.

Russia has to import large volumes of meat and, according to forecasts, will not be able to get rid of its export dependence for this type of food in the near future. And so, as part of the global consuming community, Russia will in any event be confronted with global changes in the world meat markets. MYASO.com magazine asked representatives of the companies operating in the countries traditionally exporting to Russia to share their views of the situation. The Meat Re-division article is devoted to this.

When a well-known PR man and advertising figure Sergey Lisovsky publicly announced his willingness to get down to the meat business, and in particular poultry breeding, four years ago, public response was equally casual. However, as time passed, many things changed. Mr. Lisovsky tells to our magazine about his creation - Mosselprom Company.

The technical regulation reform is gaining momentum slowly but surely in Russia now. No matter how stiff this notion is, the problems this reform is intended to address are extremely sensible for real business and for the entire economy. Successful implementation of this reform greatly depends on participation of the business community in it. More detailed information is available in the Safety and Health section.

The Business Technology section introduces a new financial arrangement – factoring. Besides financing, factoring includes risk insurance, receivables management and information and advisory services.

The Report section features articles on the World Food 2004 exhibition, a workshop held by Abercade Consulting and a master class of a Brazilian chef from Sadia Company. The idea of ostriches’ industrial breeding in Russia is looking like madness now: in fact, how on earth can this bird that is not adapted to the severe Russian climate seriously compete with domestic chicken, swine and cows? Reflections on this topic are in the Ostriches Go article.