Мясо.com № 14

The column Russian Meat represents the analysis of the situation on the pork market. Pork breeding becomes more competitive because of high prices for pigmeat and meat import quota regime introduced in Russia till 2009.

The column World Meat gives the forecasts of the world meat market. Preliminary estimates increase pork production among selected countries in 2005 and 2006 compared to the November 2005 forecast for 2006. Thus, pork production will increase 3 percent in 2006. Pork exports by major traders will be stagnant at nearly 5.1 million tons in 2006. This is largely due to the fact that most of the larger production increases are being consumed in the producing countries themselves.

Regional meat works show confidence in the competitive combat with the large Moscow meat works. In the regions the problem of lack of meat feedstocks is not as urgent as common thinking is. At the local level it is not difficult to buy the feedstocks of good quality if you have required cash funds. Local meat works are not afraid of the competition on the part of their large Moscow counterparts. You’ll find more about it in the column Cover Story.

During the last few months several large Russian companies declared about their intention to invest in the construction of new commercial pig units. Alexey Gorbov, the member of the Directors Board, will tell about the details of the “Russian pork” project implementation in the column Persona.

In the column Commentary Allan Mastard, Plenipotentiary Minister, Embassy Counselor on the issues of the agricultural industry, told us not only about the peculiarities of the American animal husbandry market but also gave his outside estimation of the processes which take place in the Russian agricultural industry.

Production efficiency and final product upturn in the pig husbandry sector depends on the choice of the genetics source. Genetics developments, together with improved management practices, can revolutionize pig production. You will learn more in the column Business Technologies.

A lot of Russian companies still don’t pay attention to the activities in the sphere of intellectual property and as the experience of the most dynamically developing companies shows ownership and competent management of the balanced portfolio of the intellectual property objects does provide advantages on the market. More in the column Business Technologies.

Marketing specialists are the employees who start the process of structure changing during difficult for the company period of time. You’ll find more about marketing or marketing specialists in the column Business Technologies.

Also read the continuation of the research ‘How to create a successful brand on the market of sausage goods’ in the column Business Technologies.

The use of thermal tunnels will allow broadening the product range due to convenience foods of high degree of fabrication – you will learn more about it in the column Business Technologies.

The 18th Annual World Pork Expo which took place in June, 2006 in Des Moines, USA was a great success with more than 31,000 visitors including international visitors from 50 countries. “Myaso.com” journalist was invited by Moscow’ representative office of US Department of Agriculture to visit World Pork Expo, Iowa Agricultural University, Veterinary Lab and some pig farms. In the column Coverage you will find the article about personal impressions from the travel to Iowa.

Rogov I.A., the Chairperson of the Russian Meat Union, shared his experience concerning the Forum ‘Meat Industry-2006’ in the column Coverage.